Apple and Google handle app updates differently, which can lead to discrepancies in the timing of updates. Here's a breakdown of their processes:
Google Play:
- Developers submit their app updates to Google Play Console.
- Google Play Console performs automated checks for quality and adherence to guidelines.
- If the update passes the checks, it is published to the Google Play Store.
- Users can download the update immediately.
App Store:
- Developers submit their app updates to App Store Connect.
- Apple performs manual reviews of app updates, which can take several days or even weeks.
- Once approved, the update is published to the App Store.
- Users can download the update immediately.
Due to Apple's manual review process, app updates tend to take longer to appear on the App Store compared to Google Play. This is because Apple wants to ensure that apps meet their stringent quality and security standards before they are made available to users.
Here are some additional factors that can contribute to the delay in-app updates on the App Store:
- The complexity of the app: More complex apps with a lot of features may require more time for Apple's review process.
- The app's history: Apps with a history of violations of Apple's guidelines may be subject to more scrutiny during the review process.
- The volume of app submissions: During periods of high app submission volume, Apple may take longer to review individual apps.
We always set the update release dates to be the same for all platforms, considering their policies. Unfortunately, the release can be delayed.